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The brand

YOUCARE is the first Danish intimate care brand created by a gynecologist. With her medical background and many years of experience with female patients, Dorthe Snejbjerg has developed an exclusive line of products designed to enhance women’s intimate health, well-being, and balance.

The YOUCARE series consists of a range of gentle and effective intimate care products filled with natural, hypoallergenic, and bioactive ingredients. The products cleanse, nourish, moisturize, soften, protect, and help prevent irritation and imbalance in and around the intimate area.

YOUCARE is serious about intimate health, which is why our products are of the highest quality. We understand that the intimate area is particularly sensitive and essential to our physical well-being, quality of life, and fertility. In collaboration with skilled and experienced biochemists, we have developed unique formulations that help ensure a healthy vaginal flora and well-cared-for skin in the intimate area.

In choosing ingredients, production, and packaging, YOUCARE prioritizes the most sustainable solutions. The products are made from carefully selected ingredients that are predominantly vegan and organic. Development and production take place in Denmark, and the packaging is primarily made from recycled plastic and fibers from sugarcane.

YOUCARE has a clear mission to contribute to the destigmatization of all things related to the intimate area by sharing knowledge, offering good advice, and clarifying myths and facts about intimate health. We aim to create a community where no one feels inhibited, ashamed, or uncomfortable discussing their experiences and openly talking about intimate health.

At YOUCARE, we value aesthetics as much as quality. We believe that intimate care products should be stylish and inviting—whether displayed at home, carried in your gym bag, or gifted to a loved one. We also believe that high-quality products in beautiful packaging encourage self-care and offer a sense of intimate wellness.

VALUES

YOUCARE aims to lead the way in promoting women’s intimate health. Read along to gain insight into what drives our mission.

YOUCARE Intim Pleje

Quality

The products contain natural and organic ingredients that cleanse, nourish, moisturize, soften, protect, and help prevent irritation. They are free from hormones and do not contain fragrance, making them particularly suitable for sensitive skin.

YOUCARE Intim Pleje

Sustainability

The products contain natural ingredients that are environmentally friendly. They are free from harmful chemicals, and the packaging is eco-friendly. The plastic containers are made from recycled plastic, and outer packaging (boxes) has been omitted for most products to prioritize sustainability.

YOUCARE Intim Pleje

Health and well-being

YOUCARE aims to help women care for their intimate area as well as they do the rest of their body. Our products support women’s health, well-being, and balance, while preventing imbalances by maintaining an optimal pH level in the intimate area.

Aesthetics and design

Our intimate care range is designed with the intention that the products should be beautiful, appealing, and something you’d want to display. YOUCARE’s colors, along with the discreet, simple, and exclusive design, set our products apart from those already on the market.

Destigmatization

A woman's intimate area is important. That's why YOUCARE aims to change and improve the way women view and talk about their intimate health, imbalances, and discomfort. We strive to achieve this by sharing knowledge on topics related to intimate care, shaving, and overall intimate wellness.

Women

YOUCARE is developed by women, for women, with the goal of helping improve self-care and boost self-esteem. Every woman deserves to feel confident, healthy, and strong, and our product line can help make that possible.